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Notable
Initiatives 

Take a moment to settle on a perch and survey just a few of the projects I’ve had the privilege to guide.
From orchestrating multi‑touch campaigns to crafting customer proposals, leading dynamic marketing teams, and representing brands at client‑facing events, my work reflects both passion and precision. You can rely on my experience to deliver every initiative on time, within budget, and with impact that truly takes flight.

Website redesign implementing branded products

As Creative Services Director at Asahi Kasei Bioprocess, managed the full-scale rebrand of the Fluid Management Business Unit, aligning product identity, digital presence, and strategic messaging to reflect innovation into a customer-centric website design.

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Video libraries

Implementation and development of the YouTube channel to include product, training and brand videos for Asahi Kasei Bioprocess. 

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B2B Social Media Marketing

Managed the calendar development for social media, along with paid multi-variant ad campaigns. 

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BKids Ride-on Shimmer

Recruited by the President of Blue Box Toys to lead creative ideation and graphic design for the Bkids retail packaging rebrand, developing concepts into final packaging templates for more than 18 children’s toys under the direction of the CMO. Directed large‑scale packaging design initiatives—including exclusive ride‑on toys for a major U.S. retailer—resulting in enhanced market placement and brand visibility.

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BKids Ride-on Ollie

Part of the BKids collection I worked on. 

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© 2026 Desiree Anastasia Creative

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